Want to save money and gas? Toyota plans to help consumers do both.
Promising continued gains in fuel economy, Toyota Motor Corporation (TMC) Managing Officer Satoshi Ogiso outlined the launch of a new era in hybrid technology with the arrival of the next-generation Prius, while Toyota Motor Sales (TMS) Senior Vice President of Sales Bob Carter issued a challenge for the industry to significantly step up its commitment to hybrids as a core technology. Continue reading
The redesigned 2014 Toyota Tundra half-ton full-size pickup truck adds dramatically bold elements of design, refinement, quality and craftsmanship, while building upon Tundra’s well-known reputation for reliability, efficiency and function, making it the most stylish, value-driven and capable Tundra yet. Continue reading
Nickelodeon and Toyota are making this the best summer ever for SpongeBob fans with the creation of the first SpongeBob SquarePants-inspired vehicle. The SpongeBob 2014 Toyota Highlander will feature a custom SpongeBob-themed exterior and an interior design that captures all of the beloved character’s high-octane energy. The one-of-a-kind concept vehicle will be unveiled on July 13th, during Nickelodeon’s SpongeBob Day at the Padres vs. Giants game in San Diego, Calif. The car will then hit the road for a “Happy Driving!” promotional tour throughout the U.S., bringing SpongeBob’s special brand of fun to seven locations across the country. Continue reading
The Scion FR-S was named a 2013 AUTOMOBILE Magazine All-Star today as part of the leading automotive publication’s annual list. To earn its spot, industry judges evaluated the FR-S against all current model year vehicles on sale in the United States across all categories. The FR-S shares its spot with the Subaru BRZ. Continue reading